Did you know that when you are a PR writer and you send our press
releases you are supposed to write the headlines for those press
releases as if they were the headlines of a legitimate news source? The
sick fantasy of every PR flack is of course that some bleary-eyed
editor will see your release come over the wire, grunt exhaustedly, and
just run it as-is, headline and all, and this being the year 2012 and
all news now being on the Internet, that probably happens pretty much
constantly.
Still, there is a line that even the most bone-tired Web
drone will not cross, and that line is crossed multiple times in the
following headline: “HIGHLY ANTICIPATED DOCUSERIES, BRISTOL PALIN: LIFE’S A TRIPP, TO PREMIERE TUESDAY, JUNE 19TH, ON LIFETIME.” Do you anticipate hate-watching TV? Do you anticipate it highly? Well, mark your calendar, in your own blood!
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