NYT
So the Obama campaign has turned to the politics of personal destruction, attempting to make a campaign issue out of John McCain’s inability to remember how many houses he has. And the turn comes not a moment too soon.
Over the past month or so many Democrats have had the sick feeling that once again their candidate brought a knife to a gunfight. Barack Obama’s campaign, inexplicably, was unprepared for the inevitable Republican attack on the candidate’s character. By the middle of last week, Mr. Obama’s once formidable lead, both in national polls and in electoral college projections based on state-level polls, had virtually evaporated.
Mr. Obama’s waning advantage brought back bad memories of the 2004 campaign, whose key lesson was that there are no limits to the form G.O.P. character attacks can take.
You might think, for example, that a party claiming to support the troops would shy away from attacking a war hero’s military record — but back in 2004 the Swift-boat lies were enthusiastically embraced by Republican activists, and helped neutralize the advantage John Kerry was supposed to get from his biography.
And you might think that a party committed to tax cuts for the rich, a party that routinely castigates those who engage in “class warfare,” would shy away from attacking a Democrat for his wealth. But raw class envy played an important role in the attacks on Mr. Kerry, whom Rush Limbaugh described repeatedly as a “gigolo” with a “sugar daddy wife,” and G.O.P. supporters don’t seem to have experienced any cognitive dissonance.
It was predictable, then, that Mr. Obama would find himself on the receiving end of an all-out character attack, much of it nonsensical: he’s un-American because he vacations in Hawaii, where his grandmother lives? It was also predictable that responding by repeating what a great guy the candidate is, or denouncing the attacks as unfair, would be ineffective.
So now the Obama campaign has responded with its own character attack.
Is it fair to attack Mr. McCain for having too many houses?
In an ideal world, politicians would be judged by their actions, not by their wealth or lack thereof. Franklin Delano Roosevelt was born to wealth, but that didn’t stop him from doing more for working Americans than any president before or since. Conversely, Joseph Biden’s hardscrabble life story, though inspiring, didn’t stop him from supporting the odious 2005 bankruptcy bill.
But in the world we actually live in, pro-corporate, inequality-increasing Republicans argue that you should vote for them because they’re regular guys you’d like to have a beer with, while Democrats who want to raise taxes on top earners, expand health care and raise the minimum wage are snooty elitists.
And in that world, stripping away the regular-guy facade — pointing out that everything Rush Limbaugh said about Mr. Kerry applies equally to Mr. McCain, that Mr. McCain lives in a material world few Americans can imagine — is only fair. Yes, Mr. Obama vacations in Hawaii — and Cindy McCain says that “In Arizona, the only way to get around the state is by small private plane.”
The squealing from the usual suspects demonstrates how much the Obama counterattack has the G.O.P. worried. Back in 2004 Fox News described John Kerry as “one of the haves” with a “billionaire wife”; now it asks whether raising the issue of Mr. McCain’s houses is “bashing the American dream.”
And the McCain campaign, after initially mumbling something about how Mr. Obama eats arugula, quickly resorted to its all-purpose answer: you can’t criticize the candidate because he’s a former P.O.W. Maybe the campaign hopes that the Obama people will fall into a reflexive cringe, the same way they did when Wesley Clark made the entirely reasonable point that having been a P.O.W., while it makes you a hero, doesn’t necessarily qualify you to become president.
Assuming that the Obama campaign isn’t scared off by the P.O.W. thing, can it really win in an exchange of character attacks? Probably not — but it doesn’t have to.
The central fact of this year’s election is that voters are fed up with Republican rule. The only way Mr. McCain can win the presidential race is if it becomes a contest of personalities rather than parties — and if his campaign can instill in voters the perception that Mr. Obama is a suspicious character while Mr. McCain is a fine, upstanding gentleman.
The Obama campaign, on the other hand, doesn’t need to convince voters either that he’s the awesomest candidate ever or that Mr. McCain is a villain. All it has to do is tarnish Mr. McCain’s image enough so that voters see this as a race between a Democrat and a Republican. And that’s a race the Democrat will easily win.
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