Media Matters for America: The Edwards standard and John McCain

Media Matters for America

During John Edwards' campaign for the Democratic presidential nomination, media regularly treated his personal wealth as a key to assessing his policy proposals -- a standard that is not being applied to John McCain.

It often seemed as though the news media was incapable of running a story about Edwards' anti-poverty proposals without noting his own wealth. The Washington Post, for example, ran a 203-word blurb about Edwards' eight-state poverty tour, opening it with a 28-word reminder of the candidate's fortune: "John Edwards is battling back the 'three H's' that have dogged his campaign -- expensive haircuts, a lavish new house and a stint working for a hedge fund."....When Edwards exited the race, the Post noted "Edwards's focus on the poor was muddied by tales of his personal good fortune. News stories told of his $400 haircuts, of an ostentatious North Carolina home and of his work for a hedge fund."...

Whatever the reason, there was broad consensus in the media that Edwards' personal wealth should be part of discussions of his policy positions. But the media doesn't apply that standard to John McCain.

Last week, the Center for American Progress Action Fund released a new report by Michael Ettlinger estimating that under McCain's tax plan, he and his wife, Cindy, would save $373,429. That's nearly $400,000 -- per year, not over the course of their lifetimes. (Under Barack Obama's plan, the McCains would save less than $6,000. The Obamas would save nearly $50,000 under McCain's plan, and slightly more than $6,000 under Obama's own plan.)

By the standards the media applied to Edwards, the fact that McCain supports tax policies that would save him and his wife nearly $400,000 a year -- and require massive cuts to public services to pay for those tax breaks -- should surely be news. Unlike the media's focus on Edwards' wealth, which did nothing to help voters understand the substance of his proposals, McCain's potential savings under his tax plan actually would help illustrate how much the wealthy would benefit from the plan. At the very least, McCain would seem to have the dreaded "optics" problem ascribed to Edwards. With voters jittery about the economy and a crushing budget deficit, what could be worse "optics" than a wealthy candidate proposing massive tax cuts for his wife and himself?...

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The Ettlinger estimate was completely ignored by the news media. Beyond that report, I don't remember ever seeing a major-media report about John McCain's tax policies noting that, due to his wealth, he would fare quite well under his own proposals. And in a couple hours of Nexis searches, I haven't been able to find one....