Thursday, May 19, 2005

FOX News Ratings in Free Fall. Audience is either Dying or Getting Wise, You Be the Judge

According to TV Newser, the number of people watching Fox during prime time in the 25 to 54 age bracket dropped in April for the sixth straight month.

TV Newser cited a CNN press release which gave these totals for Fox's primetime audience in the 25 to 54 age bracket: Oct. 04: 1,074,000; Nov. 04: 891,000; Dec. 04: 568,000; Jan. 05: 564,000; Feb. 05: 520,000; March 05: 498,000; April 05: 445,000. That amounts to a decline of 58 percent, with no sign of leveling off.

Other cable stations' ratings were also down since the election, but CNN's, for example, appeared to have stabilized last month while Fox's continued to drop.

What the press release didn't say is that we can add 629,000 people to those who don't watch Fox. That works out to just over 89,857 people for each of the seven News Hounds who are watching Fox so those people don't have to.

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