October 09, 2008
Barack Obama has purchased a half-hour of airtime on CBS, sources confirm.
The Obama campaign will air a half-hour primetime special on Wednesday, Oct. 29, at 8 p.m.
Sources say the Obama camp is also in talks with NBC and Fox. NBC is said to be very near a deal. With Fox, the matter is likely to remain uncertain as the time period could conflict with Game 6 of the World Series.
A CBS spokesperson declined comment. The buy will push comedy "The New Adventures of Old Christine" to 8:30 p.m. and pre-empt "Gary Unmarried." The buy is being placed by Washington-based ad firm GMMB.
The direct purchase of such a large block of national airtime right before an election used to be more commonplace before campaigns began to focus their end game strategies exclusively on battleground states..........
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