McCain game plan worries insiders

Politico

Four months have passed since John McCain effectively captured the party nomination, and the insiders are getting restless. Top GOP officials, frustrated by what they view as inconsistent messaging, sluggish fundraising and an organization that is too slow to take shape, are growing increasingly uneasy about the direction of the McCain presidential campaign.

While the practice of second-guessing presidential campaign decisions is a quadrennial routine, interviews with 16 Republican strategists and state party chairmen — few of whom would agree to talk on the record — reveal a striking level of discord and mounting criticism about the McCain operation.

“It’s not just message or not having just one single meta-theme to compete with Obama,” said a veteran Republican strategist with close ties to McCain’s top advisers. “It’s not just fundraising, which is mediocre. And it’s not even just organization, which is [just] starting or nonexistent in many states.”

“McCain’s campaign seems not to have a game plan. I don’t see a consistent message,” said Ed Rollins, a veteran of Republican presidential campaigns. “As someone who has run campaigns, this campaign is not running smoothly. But none of this matters if they get their act together.”...............

McCain's Message = a Verb - a Noun - and Terrorism