Sunday, March 20, 2005

AARP wages fiery blitz vs. Social Security plan Seniors group pays $20 million in ad campaign

Houston Chronicle

WASHINGTON - As they sat plotting strategy in their imposing stone headquarters last week, AARP officials reveled in their latest effort to sink President Bush's Social Security plan: A house had been found on the West Coast to blow up.

The demolition, an unconventional tactic for a seniors organization known more for retirement tips than home-wrecking, was critical to a television advertising blitz to be launched this week.

In the TV spots, President Bush's possible solution to Social Security solvency, which includes private accounts, is portrayed as out of proportion to the problem.

A wrecking crew responds to a complaint of a clogged kitchen drain.The dramatic visual effect is part of an aggressive campaign, costing well in excess of$20 million, that the organization is waging against the retirement proposal. The leadership says Bush's plan is unpopular with much of its membership.

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