Tuesday, November 13, 2007

Murdoch Says WSJ Web Site to Drop Fees

ADELAIDE, Australia (AP) -- News Corp. Chairman Rupert Murdoch said Tuesday he intends to make access to The Wall Street Journal's Web site free, dropping subscription fees in exchange for anticipated ad revenue. "We are studying it and we expect to make that free, and instead of having 1 million (subscribers), having at least 10 million to 15 million in every corner of the earth," Murdoch said.

News Corp. has agreed to acquire Dow Jones & Co. for about $5 billion, and the deal is expected to close in the fourth quarter. A special shareholders meeting is scheduled for Dec. 13 in New York.

Murdoch said he believes that a free model, with increased readership for wsj.com, will attract "large numbers" of big-spending advertisers.

The Web site, one of the few news sites globally to successfully introduce a subscription model, has around 1 million subscribers, generating about $50 million in fees......

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